About Brand Impetus
The internet has enough websites. We only make the ones that deserve to exist.
Brand Impetus is a remote design studio crafting high-craft web experiences for fast-moving companies, startups backed by Y-Combinator and Sequoia, and founder-led brands that understand design is the product.
Our work has earned recognition on
Awwwards
, not because we optimise for awards, but because we refuse to ship anything we're not genuinely proud of.
We're a small, focused team. Which means when you join, you're not designer number fourteen waiting years for a meaningful brief. You own projects end-to-end — discovery, direction, delivery - from day one. Your work gets seen, recognised, and added to a portfolio worth having.
We're looking for a
Web Experience Designer
who designs like a director and thinks like a strategist.
What You'll Actually Be Doing
- Lead end-to-end design for client websites — from first wireframe to polished, dev-ready Figma files – Run or participate in discovery sessions: extract brand direction, translate ambiguity into design decisions
- Design interactive, scroll-worthy experiences — not just clean layouts, but sites with character and soul
- Define or evolve visual identity across a project: typography, colour, motion intent, layout logic
- Create interaction concepts and motion references for Webflow developers to build from – Maintain and evolve component libraries and design systems across multiple active projects
- Present work to clients confidently; take feedback, push back when it matters, iterate quickly
- Stay current on web design trends — and know exactly when to ignore them
Who You Are
- 3–5 years of experience designing websites — not apps, not dashboards, websites — with a portfolio that proves it
- Expert-level Figma skills: components, auto-layout, variables, prototyping, dev-ready handoffs – A sharp, instinctive eye for typography, whitespace, visual hierarchy, and pacing
- You think strategically, not just stylistically — every decision has a reason
- Comfortable working across multiple concurrent projects without losing quality or missing deadlines
- Self-directed with strong async communication habits — you don't need a manager hovering over you
- Confidently presenting ideas to clients and holding your ground on design decisions you believe in
- Curious, experimental, and genuinely obsessed with the web as a creative medium
Not the Right Fit If...
- Your portfolio is primarily mobile app UI — we work on the web, exclusively
- You need step-by-step briefs and daily direction — we work async and expect you to own your projects
- You're a trend-follower who can't explain why a design choice works
- You've only worked in large agencies where one person does one narrow thing – You're not comfortable talking directly to clients
Tools
- Figma — your primary environment, know it deeply
- Webflow — not optional; you should understand how designs translate to Webflow builds
- Shopify — familiarity helpful for e-commerce projects
- Motion (Lottie, After Effects) — nice to have – Slack / Notion / ClickUp — how we run projects day-to-day
How We Work
- Fully remote — work from wherever you do your best thinking
- Async-first — we respect deep work time; updates via Slack, not back-to-back meetings
- You'll join client standups when needed and communicate directly — no account manager in between
- Multiple projects run concurrently; you manage your own time and priorities
- Feedback comes fast, delivery timelines are tight, quality is non-negotiable
Perks
- Competitive salary — ₹7–14 LPA depending on experience and portfolio
- Fully remote, async-first – Paid time off
- Annual learning budget — tools, courses, design resources
- Access to award-level work featured on Awwwards, Muzli and more
- A small, high-trust team that genuinely loves the craft
How to Apply
We've built a proper application process — the form asks you to share real web projects with design rationale, not just links, and answer a few questions that tell us who you actually are as a designer.
We are not accepting applications through this platform. Apply through the link below; it's the only way in.
Applications without a portfolio, or with generic answers, will not be reviewed.
- 👉 Apply here: https://tally.so/r/J9DJYR (Takes 10-15 mins)