MORI is a digitally native, direct-to-consumer baby and toddler clothing brand established and headquartered in London. We exist to inspire parents to raise kinder generations so together we can give babies a softer & stronger start. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant critical acclaim and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards incl. Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021, 2022), The Queen's Awards for Enterprise (2022), Can’t Live Without Parenting Product (2021, 2023), Made for Mum (2024), Best Sleepwear Brand, My Baba Awards (2025).

The Role

We are looking for a Senior Digital Designer to join our Creative team on a contract for services basis to take ownership of MORI’s digital design output, with a strong focus on website design, Figma systems and e-commerce experience optimisation.

This is a hands-on senior role where you’ll lead digital projects from concept through to build, line manage and mentor a Digital Designer and collaborate closely with Brand, Growth, E-commerce and Tech teams. Reporting into the Head of Creative, you’ll help ensure MORI’s digital experience is both beautifully crafted and high-performing.

Key Responsibilities

Digital & Web Design (Core Focus)

• Lead the end-to-end design of MORI’s website and landing pages using Figma, from concept through to final handover

• Partner closely with web development to build, test and iterate designs, ensuring high-quality execution

• Drive ongoing e-commerce UI and UX optimisation, balancing brand storytelling with conversion and performance

• Create and maintain Figma design systems, components and templates to support scalability and consistency

• Ensure smooth design-to-development handover with clear documentation

Campaign & Marketing Design

• Lead design for digital campaigns, product launches and sales across web, email and paid/organic social

• Design weekly BAU and campaign emails using Klaviyo

• Create digital assets that support both brand and growth objectives

• Ensure all outputs are on-brand, accurate and delivered on time

Motion & Social

• Design and animate where necessary digital and social assets

• Support evolving content needs across organic and performance marketing channels

Leadership & Collaboration

• Line manage and mentor our Digital Designer, supporting development, quality and output

• Provide clear creative direction and constructive feedback

• Collaborate with Creative, Brand, Growth, E-com & Tech teams to align creative vision with business goals

• Take ownership of planning, prioritisation and delivery across multiple projects

Brand Evolution & Innovation

• Act as a digital brand guardian, ensuring consistency and quality across all digital touchpoints

• Help evolve MORI’s digital design aesthetic to keep the brand premium, relevant and engaging

• Proactively explore new tools, techniques and best practices to improve speed, quality and scalability of digital output

What We’re Looking For

• Design degree or equivalent, with 4+ years’ experience in a digital or creative design role

• Strong experience designing websites and landing pages in Figma (essential)

• Experience working within e-commerce or digitally native brands (strongly preferred)

• Solid understanding of UI, UX and conversion-led digital design principles

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and motion tools such as After Effects

• Excellent typography, layout and visual design skills

• Experience designing for email, social and digital marketing channels (essential)

• Confidence owning projects from brief through to delivery and optimisation

• Previous experience managing or mentoring designers (preferred)

• Highly organised, detail-oriented and comfortable working in a fast-paced environment

• A proactive, collaborative self-starter with strong communication skills

All applicants must include a link to an online portfolio (Applications without a portfolio will not be considered).