Soulsight is a Chicago-based branding agency that specializes in emotive brand development. They focus on creating brands that resonate emotionally with consumers by aligning product truths with hu... Expand
Soulsight is a Chicago-based branding agency that specializes in emotive brand development. They focus on creating brands that resonate emotionally with consumers by aligning product truths with human truths. Their mission is to build "soulful" brands that foster desire, joy, and loyalty through strategic design.
The agency offers a range of brand-building services, including brand innovation, brand renovation, and brand activation. Their strategic expertise encompasses Affinity Brand Analysis, Competitive Brand Analysis, and Brand Positioning, utilizing frameworks like the 4C Insight Framework and Emotivator Framework to uncover consumer motivations. Creative services include visual identity design, packaging, social and digital content, and environmental branding.
Soulsight has collaborated with notable brands such as Blue Moon Brewing Company, Keebler, Ritz, and Folgers, focusing on emotional engagement and brand identity. The company values creativity, respect, honesty, trust, and courage, fostering a collaborative environment for its team.