About The Company

Gusto is a leading provider of modern HR, payroll, and benefits management solutions tailored for small and medium-sized businesses. Committed to simplifying complex HR processes, Gusto empowers organizations to foster better employee experiences through innovative technology and seamless integrations. With a focus on building a comprehensive platform that supports growth and compliance, Gusto continuously evolves its offerings to meet the dynamic needs of the modern workforce. Renowned for its user-centric approach and commitment to diversity and inclusion, Gusto maintains a vibrant company culture that encourages innovation, collaboration, and professional development.

About The Role

We are seeking a highly experienced Staff Product Designer specializing in HR Experiences to join our dynamic team. In this role, you will be instrumental in shaping the future of Gusto’s HR capabilities by designing conversational UI and messaging experiences that foster meaningful interactions between small business owners and their employees. You will take ownership of a significant segment of Gusto’s product, influencing every stage from conceptualization to deployment and refinement of AI-enabled features. Your work will directly impact how users engage with Gusto’s platform, making complex HR processes more accessible and intuitive through innovative design solutions.

This is a unique opportunity to work within a newly formed product area dedicated to providing proactive, AI-powered guidance for small businesses. You will collaborate closely with cross-functional teams, including engineering, product management, and data science, to develop scalable, user-centered solutions that enhance the overall user experience and support Gusto’s strategic vision. Your expertise will help bridge the gap between technology and human-centric design, ensuring that our conversational AI tools are both effective and engaging for diverse user groups.

Qualifications

• 8+ years of experience in product design, with a focus on conversational UI, messaging platforms, or AI-driven customer support experiences
• Proven experience designing cross-platform conversational AI experiences for internal tools, consumer-facing CX/support, or AI-enabled applications
• Strong portfolio demonstrating user flows, workflows, and interaction design for complex products
• Experience scaling early-stage products in B2B or B2C environments, particularly within Series B-C startups or mid-stage growth companies (2→10 employees)
• Excellent research skills and customer empathy, with a background in designing tools that connect people, especially in gig economy or concierge service contexts
• Ability to navigate ambiguity and refine scope as user base scales, balancing immediate needs with long-term vision
• Familiarity with service design methods such as journey mapping and blueprinting to align stakeholders and inform strategic decisions
• Strong collaboration and communication skills, capable of working independently and cross-functionally to drive alignment and execution

Responsibilities

• Design, develop, and refine conversational UI and messaging experiences across web and mobile platforms to enhance user engagement
• Leverage data-driven insights and user research to inform design decisions and improve product experiences
• Engage with customers, especially in the gig economy, to understand their needs and create tools that foster connection and trust
• Collaborate with engineering, product, and data teams to iterate on AI-enabled customer support and concierge features
• Ensure designs align with Gusto’s strategic vision while maintaining scalability for both early adoption and broader market reach
• Balance strategic planning with tactical execution, contributing to product roadmaps and iterative development cycles
• Participate in service design activities, including journey mapping and blueprinting, to drive stakeholder alignment and strategic planning

Benefits

• Competitive salary range, commensurate with experience and location
• Comprehensive health, dental, and vision insurance plans
• Flexible work arrangements, including remote work options
• Generous paid time off and holiday leave
• Professional development opportunities and ongoing learning support
• Inclusive and collaborative company culture that values diversity and innovation
• Employee wellness programs and resources to support work-life balance

Equal Opportunity

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or employment decisions based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other legally protected characteristic.