COMPANY OVERVIEW

TIDAL Digital is a multiple award‑winning
brand‑led performance marketing agency
, working with ambitious brands across the UK, Middle East, US and Europe.

We are not a traditional performance agency. We believe sustainable growth comes from strong brands, clear narratives and creative systems that give media platforms something meaningful to learn from. Media amplifies brands, it does not replace them.

DEPARTMENT OVERVIEW

Creative is not a support function at TIDAL. It is a core growth lever.

Our Creative team exists to solve one of the biggest problems in modern advertising: creative poverty. We focus on concept diversity, platform‑native execution and creative velocity, ensuring our clients consistently feed platforms with work that drives learning, performance and long‑term brand equity.

Design decisions are informed by strategy, audience psychology and performance data, not personal taste alone.

ROLE OVERVIEW

We are looking for a Junior Graphic Designer who wants to work at the intersection of design, brand strategy and performance marketing.

This role goes far beyond making assets look good. You will help translate strategic creative briefs into high‑volume, high‑impact paid media creative that fuels both short‑term performance and long‑term brand growth.

You will report directly to the
Creative Strategy Lead
, who is responsible for defining creative direction, testing frameworks and overall narrative. You will be guided on the strategic “why”, but expected to think critically about execution, variation and iteration.

This is an ideal role for someone early in their career who wants to understand how design actually drives business outcomes.

KEY RESPONSIBILITIES

Creative Execution for Paid Media

• Design performance‑focused creative assets for paid social and digital channels, primarily Meta, TikTok and Google
• Execute creative across multiple formats including statics, short‑form video, motion graphics and carousels
• Ensure creative feels native to each platform, rather than forcing traditional brand assets into unsuitable formats

Creative Variation and Iteration

• Produce meaningful creative variations, not just resizes or minor tweaks
• Support creative testing by developing multiple hooks, visual angles and executions from a single concept
• Iterate on creative using performance feedback and guidance from the Creative Strategy Lead

Brand‑Led Design Thinking

• Apply brand guidelines intelligently, understanding when to lean into polish and when to embrace lo‑fi, authentic execution
• Help bring brand narratives to life across different stages of the customer journey, from awareness through to conversion
• Understand that brand is not just visual identity, but the feeling and meaning created through creative

Collaboration and Workflow

• Work closely with the Creative Strategy Lead, Paid Media team and wider agency
• Interpret creative briefs clearly and ask the right questions when context is missing
• Manage multiple projects while maintaining quality, pace and consistency
• Maintain organised design files and creative documentation

WHAT WE ARE LOOKING FOR

Experience and Skills

• 3–5 years experience in graphic design, ideally within an agency environment
• Experience designing for paid media is preferred, but not essential if you demonstrate strong understanding of performance‑driven creative principles
• Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
• Basic motion or video editing skills are a bonus

Mindset and Approach

• Curious about how creative impacts performance, not just how it looks
• Comfortable receiving feedback and iterating quickly
• Interested in advertising psychology, audience behaviour and platform trends
• Understands that speed, variation and learning matter as much as visual polish
• Organised, proactive and able to manage your workload in a remote environment

WHAT YOU WILL LEARN

• How brand strategy and performance marketing work together
• How platforms like Meta and TikTok evaluate and learn from creative
• How to design for different awareness stages and audience motivations
• How to use performance data to inform creative decisions
• How to build creative systems, not one‑off assets

WHY JOIN TIDAL

• Work within a genuinely brand‑led performance marketing agency
• Learn directly from senior creative and performance specialists
• Remote and flexible working
• Clear progression opportunities as the Creative function grows
• A culture that values thinking, experimentation and learning over box‑ticking

If you are a designer who wants their work to drive real outcomes, not just approval, this role will stretch you in the right ways.