Job Title:
Direct-Response Creative Strategist & Static Ad Designer

Time Zone:
UK

Hours
: Full-time (40 hours per week)

Our client is looking for a Direct-Response Creative Strategist & UGLY Static Ad Designer to produce high-performing paid social statics for Meta. They are currently producing ~100 ads per month (statics + video), and this role focuses entirely on creating UGLY, scroll-stopping, conversion-first direct-response creatives.

This is not a brand designer role.

This is a direct-response role focused on disruptive, high-velocity testing and performance.

Key Responsibilities

• Design wildly diverse, UGLY, scroll-stopping direct-response statics that do NOT follow brand guidelines.

• Rapidly turn hooks, reviews, objections, and product benefits into new DR angles.

• Produce high-volume creative variations across colours, layouts, typography, and formats.

• Generate new weekly angle concepts and competitor breakdowns.

• Create high-disruption advertising concepts that break patterns and stop the scroll.

• Use AI tools to accelerate concepting, ideation, and creative production.

• Follow the company’s direct-response creative process and testing workflow.

• Provide
  30–50 static creative variations
  per week as expected output.

Requirements

• Comfortable using AI tools for concepting, ideation, and production.

• Must be able to create:

• Ugly DR ads;

• Screenshots + yellow highlight callouts;

• Crazy headline variations;

• Meme-inspired visuals;

• Review/testimonial overlays;

• Before/after style creatives;

• Offer-led ads;

• Competitor teardown angles;

• Raw UGC text-over-image layouts.

- Direct-Response Strategy Knowledge - you must understand:

• Hooks;
• Angles;
• Objections;
• Benefits;
• Turning insights into creative concepts.