Instagram Content Creator & Graphic Designer

Fashion · AI-native · Visual Storytelling

Pay

₹4,000 – ₹8,000 per week (based on effort & output)

Type

Freelance → Full-time (based on performance)

Deliverable

7 posts per week (reels, carousels, static)

Location

Remote

Portfolio

Required — please share on application

About the Role

We are looking for a creative and strategic Instagram Content Creator & Graphic Designer to develop and execute engaging digital content that builds our brand’s presence, drives audience growth, and strengthens brand positioning.

This role goes beyond posting — it is about shaping how the brand is perceived in the market. You will create compelling, premium content using AI tools, Photoshop, and your own design instinct — without relying on traditional shoots.

Key Responsibilities

• Plan and create 7 high-quality posts per week — reels, carousels, and static posts
• Develop content aligned with brand voice and premium fashion positioning
• Create engaging reels with strong hooks and storytelling
• Design graphic assets, carousels, and visual layouts using design tools
• Generate AI-based visuals and content to produce high-quality output without shoots
• Write compelling captions that reflect brand personality
• Monitor trends and adapt content accordingly
• Manage posting schedule and basic hashtag strategy
• Track performance insights and suggest improvements
• Support community engagement (comments, DMs as needed)

Required Skills

Design & Editing Tools

• Adobe Photoshop — photo editing, compositing, graphic creation
• Adobe Illustrator — vector graphics, logos, illustrations
• Adobe Premiere Pro / After Effects — video editing and motion graphics
• Canva Pro — quick content creation and brand templates
• CapCut / InShot — reel editing optimised for Instagram
• Figma — layout design and visual mockups

AI Content Tools

• Midjourney / DALL·E / Adobe Firefly — AI image generation for content without shoots
• Runway ML / Pika — AI video generation and editing
• ChatGPT / Claude — caption writing, content ideation, scripting
• Remove.bg / Topaz — background removal and image enhancement

Instagram & Growth

• Proven experience managing Instagram accounts (portfolio required)
• Strong reel editing and visual storytelling skills
• Basic understanding of Instagram growth strategies and hashtag approach
• Ability to track performance insights and iterate on content

Fashion & Brand

• Strong knowledge of fashion, styling, and lifestyle trends — non-negotiable
• Understanding of premium brand aesthetics and tone
• Ability to build aesthetic consistency across all posts

Preferred Experience

• Prior work with fashion, D2C, or tech-lifestyle brands
• Knowledge of AI/tech trends in lifestyle and fashion
• Experience producing content that performs without traditional photo shoots
• Consumer brand storytelling or editorial content background

What We’re Looking For

Someone who is creative and innovative, hardworking and accountable, willing to go above and beyond, and genuinely excited about building a brand from the ground up. You should be able to think out of the box, bring ideas to the table unprompted, and execute with high visual standards.

Growth Path

This role starts as a freelance engagement with strong potential to convert into a full-time position based on output quality and brand fit. We are building something meaningful — and we want the right person to grow with us.

To apply, share your Instagram portfolio and a brief note on why you’d be a great fit.

Pay: ₹4,000.00 - ₹8,000.00 per week

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote