**PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING***

Job Title:
Brand System & Marketing Designer

Work Type:

• Remote/WFH
• Full-time

Working Hours:
TBD (Usually
US Hours/Night shift)

Start Date:
TBD

JOB OVERVIEW:

We are looking for a designer who can convert structured business and brand inputs into clean, usable, and repeatable visual systems.

This includes:

• Brand identity systems
• Brand manuals/guidelines
• Marketing and sales assets
• High-fidelity landing page layouts (design only, no coding)

This is a system-building role, not a one-off design role.

JOB ROLE & RESPONSIBILITIES:

Core Responsibilities

1. Brand System Development

• Build complete identity systems:
• Logo system (primary, secondary, icon, light/dark, usage rules)
• Color architecture (primary/secondary/neutral + hierarchy and usage)
• Typography system (roles, scale, spacing, rules)
• Visual guidelines that make the brand easy to apply consistently
• Produce a concise, structured brand manual (approx. up to 30 pages) that enables consistent execution without further explanation.

2. Asset Creation & Application

Apply the system across:

• Website visual systems and landing page layouts
• Sales and operational collateral (proposals, invoices, PDFs, templates)
• Presentation systems
• Basic marketing and social assets aligned with the brand

3. Landing Page Design (No Coding)

• Design high-fidelity desktop and mobile layouts based on structured content maps
• Ensure:
• Clear visual hierarchy
• Strong presentation of offer, proof, and CTA
• Clean structure for developer or AI implementation

4. Structured Workflow Execution

• Work from detailed inputs (questionnaires, strategy docs, briefs)
• Translate inputs into structured outputs without guesswork
• Ask clarifying questions where needed
• Maintain organized files, naming conventions, and version control

JOB REQUIREMENTS:

Tools & Technical Stack

Adobe Creative Cloud:

• Illustrator (vector/logo systems)
• Photoshop
• InDesign (brand manuals and structured documents)

Figma (or equivalent):

• Layout systems
• Landing page design
• Components and reusable design systems

File expectations:

• Clean, structured source files (AI, PSD, INDD, Figma)
• Exported assets (SVG, PNG, PDF, etc.)
• Organized layers, frames, and components for reuse and handoff

Seniority & Profile

Target:
Strong mid-level designer with clear potential to grow into a lead role

Experience:

• 3–5+ years in brand, visual, or marketing design
• Portfolio showing full brand systems (not just logos)
• Real landing page or web design examples with strong structure

Key attributes:

• Thinks in systems, not one-off designs
• Can interpret structured written input and translate it visually
• Understands hierarchy, clarity, and communication—not just aesthetics
• Can explain design decisions in terms of business outcomes
• Strong written and spoken English

❌ What We Are
NOT
Looking For

• Purely aesthetic or trend-driven designers
• Inconsistent or style-heavy portfolios
• Designers who require constant direction or vague briefs
• Dribbble-style work without real-world application

Future Growth (Important)

This role is designed to evolve.

• Over time, this person may:
• Help manage additional specialized designers (motion, UI, ads, etc.)
• Maintain quality control across all visual outputs
• Support basic performance tracking and reporting (what is working, what is not)
• We are not hiring a manager today—but we want someone capable of growing into that role.